Competitive Shopping

So I needed new tires for my car. I did a little research and decided to replace my Continental ContiTour CH95's with Continental ContiPro Contacts. I like Continental tires because they are 10-20% cheaper than Michelin's and Bridgestone Touranza's, but they always match or outperform them on TireRack.com's tests. I called around to my local shops and the same place I bought my last set and the cheapest price I could get them installed/balanced was $440. I called my brother-in-law to get the number of his tire dealer on the other side of the state and he was able to put on and balance the same exact set for $380. Since the shop is only 10 minutes from where I'm staying - I opted to save $60 instead of flushing it down the toilet. Props to Phil's tires of Fayette City, PA.